What we monitor and why

Fourteen metrics across three tiers. Each page explains what the check does, why it matters, and exactly how Coffeepot runs it.

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The headline Google shows in search results. Missing or changed titles affect rankings and click-through rate directly.

The short paragraph below your title in search results. Does not affect rankings, but drives clicks.

Tells Google which version of a page is the original. Wrong canonicals silently transfer ranking signals to the wrong URL.

Tells Google to exclude a page from search results entirely. Accidentally set, it removes a page from rankings silently.

The server response code for a URL. A 200 means the page is accessible. Anything else is either a redirect or a problem.

A file that tells crawlers which pages to skip. A misconfigured robots.txt can block Google from your entire site.

Grande and above

Monitors whether your Google Analytics and Google Tag Manager tags are present on each page. Losing them breaks attribution silently.

Monitors your SSL certificate expiry date. An expired certificate shows a security warning to every visitor immediately.

Monitors your domain registration expiry date. An expired domain takes your site, email, and all associated services offline simultaneously.

Tracks the volume of body text on a page. A sudden large drop often signals content was accidentally removed.

Detects images that fail to load. Broken images degrade user experience and remove content from image search results.

Venti only